I recently read about the 3-d printed shoes that Adidas and Parley for the Oceans are making out of ocean plastic. Even though it’s just a prototype, the idea is so cool. It shows how companies don’t always need to be soul-less entities that destroy the environment. The shoe looks great too…for something that used to be trash. It’s particularly good news for sea turtles and other marine life that used to be poisoned and killed by plastic thrown into the oceans.

But I’m wondering if it’s going to be cheaper considering the source of the majority of the shoe. Also I wonder how consumers will react to this; will they want to run in shoes that used to be trash? What do you think?

Well, Adidas…Kudos to you!